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palette of warm neutrals applied to a condo exterior

A Warming Trend Is Coming to Commercial Spaces

in Application Techniques

Cool shades of gray have dominated the commercial paint color landscape for the past five years. In 2017, look for a subtle shift to warmer colors, says Sue Wadden, director of color marketing, Sherwin-Williams.

Added dimension and complexity

Global cultural preferences and other influences like weathered, worn finishes and natural and organic materials are driving this move away from stark, cold commercial environments toward warmer, more complex colors. One of these is the 2017 Sherwin-Williams Color of the Year: Poised Taupe (SW 6039).

“Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level,” Wadden says. “Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking.”

Poised Taupe is a warm color that offers dimension and complexity, but is neutral and subtle to work with for nearly all aesthetics, she says. It’s perfect for lobbies, exterior repaints, multi-family and more.

More colors to keep an eye on

In addition to Poised Taupe, Wadden recommended other commercial neutrals like:

“Since commercial color direction tends to enjoy longer lifecycles, these colors on the forefront of the new warming trend offer the ability to endure over time, yet complement a wide range of designs,” Wadden says.

Get the full color forecast

You can learn more about the latest paint color trends at swcolormix.com.


This article was originally published in the Winter 2016 issue of the Sherwin-Williams CommercialPro newsletter. Get more business-building tips and info on products, services, discounts and project solutions on the Sherwin-Williams contractor website.

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