Serving the Commercial Painting Market

cutaway illustration of a multifamily structure showing different coatings needs for different areas

5 Steps to Success in the Multi-Family Segment

in Business Builders

There’s a lot of painting work in multi-family communities. Below are our tips for best practices that will ensure your success in this segment.

You can also learn more about serving these communities on the Sherwin-Williams contractor website.

1. Research your market

First, analyze your market to find the best opportunities.

Typically, a half dozen or so property management companies control a large percentage of the rental properties in each market.

Check local online rental websites or talk to the leasing manager at the properties to get the name of the construction or physical plant manager.

2. Do the work they don’t want to do

Most building exteriors only need to be repainted once every five to seven years, so their maintenance crews don’t do this kind of work on a regular basis.

Management companies benefit from hiring a professional contractor that has the equipment and expertise in prepping and painting exteriors. Why not you?

3. Tap your team of experts

The exterior repaint situation is usually more of a challenge than new construction work. The surfaces to be coated are often in some degree of deterioration – rotted wood, cracked concrete, peeling paint, moisture problems, chalking and so on.

Ask your Sherwin-Williams Rep to survey the job site and help write a proper paint specification. This spec should be submitted and approved by the owner before you present your bid.

4. Be a color expert with our help

Color selection is another stress point for property managers, who might be concerned about making a mistake and picking the wrong color. This is where you can step in and offer help in determining their color strategy.

For example, you can make use of our Color Rendering services, where we can work with you and the property owner to “try on” several different color schemes digitally so they can feel confident in their choice.

See a full list of color tools and resources at the Sherwin-Williams contractor website.

5. Be a one-stop source for your customer

Make sure to mention jobs they may not know you can handle, such as pool deck and walkway restoration, roof coatings, etc.

If you can take care of many needs – and in a cost-effective way – you offer a unique value to the property management company.


This article was originally published in the Winter 2016 issue of the Sherwin-Williams CommercialPro newsletter. Get more business-building tips and info on products, services, discounts and project solutions on the Sherwin-Williams contractor website.

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