The repaint of a classic California car company’s corporate headquarters is one good example of how bright, bold accent colors can be used for corporate branding and to add visual appeal to commercial buildings.
A color update fit for a legend
Carroll Shelby was a giant in the auto industry, first as a race car driver, then in the design of classic high-performance vehicles like the AC Cobra and Shelby Mustangs.
A year after his death in 2012, the L.A. headquarters of his company, Carroll Shelby International, Inc., got a new paint job more befitting the auto icon – turning a nondescript concrete building into a colorful showcase property.
Make it look like a Mustang
“The old paint was peeling in the heavily weathered areas,” says Brett Riordan of Tellus Construction, the general contractor on the job. “We also had an idea to update the color scheme so the building would resemble a blue-and-white striped Mustang.”
They transformed the building with some bold color and design choices, including large blue horizontal striping against the white walls.
Color matching key
“We had not used Emerald on an exterior before,” says Stephen Winterrowd, owner of CertaPro Painters of Santa Monica, which won the painting contract. “It is a very good paint with bright colors and good coverage. The fresh colors really bring the larger-than-life logo to the forefront when you pull into the lot.”
In the end, the job was a proud moment for the California paint crew.
“The building is now protected and looks great – and consistent with the Shelby brand.”
More resources for concrete coatings
Learn more about the Loxon family of concrete and masonry products at the Sherwin-Williams contractor website.
This article was originally published in the Winter 2013 issue of PPC magazine. Get more business-building tips and info on products, services, discounts and project solutions on the Sherwin-Williams contractor website