Serving the Commercial Painting Market

The distribution and warehousing space shown here requires the right coatings to help make it function better.

Growth of Online Shopping Generates New Revenue Opportunities for Painters

in Business Builders

More people are buying online, both from online retailers like Amazon as well as traditional retailers. According to one survey, 51% of Americans prefer to shop online rather than in stores – a figure that jumps to 67% for millennials and 56% for Gen Xers.

That’s good news for pro painters

As a result, more space is being developed for the distribution and warehousing of goods. Using the right coatings will help make those spaces function better.

As a Sherwin-Williams Architectural Account Manager in Chicago, Carson Cradduck works with architects to specify the best coatings for these facilities. These are four areas that he says need special attention:

1. Ceilings

Owners want the space to look clean and new, Cradduck says, and bright, clean ceilings have been found to help motivate employees.

When you’re bidding this work, you want to meet the owner’s needs but also have a coating that adheres well, dries fast and is easy to apply with minimal overspray.

One good solution is Pro Industrial™ Waterborne Acrylic Dryfall, which dries to a removable dust in an approximate 10-foot fall. It also has excellent hide and complies with the most stringent VOC regulations.

Also: Pro Industrial Multi-Surface Acrylic is another good dryfall with the added benefit of increased durability and adhesion to marginal surfaces.

2. Walls

Warehouse walls are typically painted with a gray latex paint, Cradduck says, but upgrading to a higher-performance coating like Pro Industrial™ epoxies or Pro Industrial Acrylic Coating offer greater durability and help lower maintenance costs.

This is especially true in high wear-and-tear spaces like bathrooms, manufacturing areas or other rooms where walls need frequent cleaning.

3. Floors

Floor coatings serve a variety of purposes in distribution facilities. They can also be used for striping for wayfinding, marking off areas, and directing lifts and other traffic.

ArmorSeal offers a broad range of epoxies, urethanes, primers and patches for light to heavy traffic areas combining both aesthetic appeal and high-performance.

General Polymers offers a comprehensive line of high performance industrial and decorative floor coatings offering outstanding durability and aesthetics. Products include epoxies, urethanes, slurries and trowel mortar systems.

See the Sherwin-Williams floor coatings product catalog for more product information.

4. Exteriors

Exterior coatings are determined by factors such as the type of building material used and whether you’re coating a new building or previously painted surface. UV resistance and color retention – as well as the ability to match corporate colors – may also be considerations.

On any new construction project, the Sherwin-Williams team is generally involved throughout the planning stages. For repaints, bringing in your sales rep for a site visit before selecting coatings is always a good idea.

In general, Cradduck says, look for acrylic coatings with breathability and good adhesion. Also, self-priming coatings can save on labor costs.

Precast concrete is a popular building material these days. Good coating choices are Loxon® XP Masonry Coating and Ultracrete Texture Coating.

Other recommended exterior products are:

Duration® Exterior Acrylic Latex, a self-priming and mildew-resistant coating formulated with PermaLast® technology and infused with advanced acrylic co-polymers for long-lasting performance.

Resilience Exterior Acrylic Latex, formulated with MoistureGuard™ technology that resists moisture twice as quickly as standard exterior latex paints. Newly painted exteriors develop resistance to moisture in just two hours rather than the four-hour minimum most coatings require.

More resources

Find a full range of information, tools and resources to guarantee your success when painting distribution and manufacturing facilities at the Sherwin-Williams pro site.

This article was originally published in the Summer 2017 issue of the Sherwin-Williams CommercialPro newsletter. Get more business-building tips and info on products, services, discounts and project solutions on the Sherwin-Williams contractor website.

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