Serving the Commercial Painting Market

a bold accent paint color highlights the architectural features of this condo

Insider Secrets for Bright, Bold Colors

in Application Techniques

Bright, bold accent colors can be used in many exterior painting situations: to highlight architectural features, to add visual appeal to large commercial buildings, for corporate branding purposes, and more.

Here are four tips for long-lasting results from Rick Watson, Product Information, Sherwin-Williams:

1. Prep it properly

As high as 80% of all coating failures can be directly attributed to inadequate surface preparation. Selection and implementation of the proper surface prep helps ensure coating success and prolongs the service life of the coating system.

2. Cover well

How many coats is enough? Typically, with dark colors I would use two coats of the topcoat to get satisfactory film build and improve overall final color, durability and touch-up. Important: Follow recoat times as described on data pages.

3. Choose the right coating for the job

Each job is different. Ask yourself: What type of resin will work best – acrylic, alkyd, urethane? Could a clear UV-resistant coating over our waterborne acrylic to extend the service life?
Whether you’re a pro or a novice painter, you don’t need to know all the answers about painting – just the right questions to ask. Your Sherwin-Williams team will have answers.

4. Aim for long-lasting results

Finally, ask: Which coating solution is going to give my customer the best long-term value?
We design products for specific jobs, rather than broad formulations. If you’re considering a lower-cost coating, ask: “What performance characteristics am I sacrificing for price?” It is always wise to be sure you are comparing “like” products from different manufacturers.

Bottom line: Don’t skimp on quality

You can sometimes “get by” with satisfactory results when using inferior products. However, the best-quality finish will be achieved with the use of the appropriate premium primer (if needed) and finish.

There are reasons why some paints are a lot less expensive than others. Pro painters understand the value of quality exterior paint and the outcome of their projects speaks volumes about their abilities.

Field report

See how one painter handled bold color in a corporate re-branding job. Read our story From Blah to Bold: Corporate HQ Painted to Look Like a Classic Mustang


This article was originally published in the Summer 2017 issue of the Sherwin-Williams CommercialPro newsletter. Get more business-building tips and info on products, services, discounts and project solutions on the Sherwin-Williams contractor website.

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