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Portrait of Gina Koert of Shamrock Painting, who studied architecture, then joined the family painting business

The Worst Thing to Do When Dealing with Architects

in Business Builders

Never say: “No, I can’t do that.” That advice from Gina Koert of Denver-based Shamrock Painting.

A negative response like this could cause unnecessary conflict, she says Koert, who studied to be an architect before joining the family painting business.

Better approach

Frame your response on being a partner who can help them solve problems.

Say something like: “We can’t necessarily do that. We can try, but here’s why it might fail – and here’s a better option.”

Common occurrence

“I run into this time and time again, where an architect absolutely wants something based on a design feature or something that they saw that isn’t realistic or is just not cost effective,” she says.

Another smart tactic

Bring in your Sherwin-Williams sales rep, who can help explain the differences between submitted and specified coatings, or the longer-term benefits of using a higher performance coating.


This article was originally published in the Summer 2017 issue of the Sherwin-Williams CommercialPro newsletter. Get more business-building tips and info on products, services, discounts and project solutions on the Sherwin-Williams contractor website

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