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Professional Organizations: Why Should I Join the PDCA?

in Business Builders
The PDCA Commercial Forum will be held Sept. 19-22 at the Rimrock Resort Hotel in Banff, Alberta, Canada. Visit pdca.org for more.

The Painting and Decorating Contractors of America (PDCA) is a national trade association founded in 1884. Open to contractors of all sizes, its membership includes everyone from the largest industrial and commercial contractors to new residential painting contractors. Through its continued focus on its core pillars of standards, industry advocacy, and bringing the industry together,…

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Job Site Safety: Breath-Saving Tips for You and Your Customers

in Business Builders
paint contractor operating spray equipment and wearing safety eyewear and a respirator

Safety is crucial on the job site. Here are some air quality and respiratory safety tips from Sherwin-Williams and 3M: Help your crew stay safe Two questions to ask yourself: Are your periodic respiratory medical evaluations up-to-date to ensure there are no underlying cardiac or respiratory issues that could affect a crew member’s ability to…

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The Worst Thing to Do When Dealing with Architects

in Business Builders
Portrait of Gina Koert of Shamrock Painting, who studied architecture, then joined the family painting business

Never say: “No, I can’t do that.” That advice from Gina Koert of Denver-based Shamrock Painting. A negative response like this could cause unnecessary conflict, she says Koert, who studied to be an architect before joining the family painting business. Better approach Frame your response on being a partner who can help them solve problems.…

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6 Ways to Save Time and Money with the New PRO App

in Business Builders

Find what you need, when you need it, right from your smart phone. The new PRO app from Sherwin-Williams is an excellent productivity-enhancing tool to help you and your project managers keep up with the fast-paced demands of commercial work. Here are six ways the PRO app can help you: 1. Manage your accounts online…

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Staffing Up: How to Know When to Hire More Office Workers

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Wanting to grow but feeling stuck on what to do next? Paige NeJame, owner of the CertaPro Painters of the South Shore and Boston franchise, has some sound advice. First move: Eliminate your day-to-day drudgery “When you start out you are typically doing everything yourself,” she says. “Your first big investment is an office manager.…

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3 Ways to Generate More Leads from Your Company Website

in Business Builders

Alpine Painting and Sandblasting Contractors of Paterson, New Jersey, is an industry leader in online marketing. We spoke with Dave Scaturro of Alpine to learn what they’re doing to generate more leads with their company website. 1.Be where customers are looking “We’ve invested a lot of our energy into our website, because we recognize that…

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Working With GCs: 4 Things to Watch For

in Business Builders
illustration of a general contractor

The dynamic between the GC and the subcontractor can have its challenges. Here are some of the potential pitfalls for the painting subcontractor – and how to protect yourself – from Al Pirozzoli, a consultant who has worked extensively with commercial contractors. 1. Contracts The day of the handshake deal has passed. More than ever…

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5 Steps to Success in the Multi-Family Segment

in Business Builders
cutaway illustration of a multifamily structure showing different coatings needs for different areas

There’s a lot of painting work in multi-family communities. Below are our tips for best practices that will ensure your success in this segment. You can also learn more about serving these communities on the Sherwin-Williams contractor website. 1. Research your market First, analyze your market to find the best opportunities. Typically, a half dozen…

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2 Social Media Trends You Can Put to Work for You

in Business Builders
illustration of facebook, twitter, youtube, pinterest and instagram icons

Here’s a look at the latest trends in social media, and how you can incorporate them into your company’s marketing strategy, from Clare Lanphear, Social Media Manager, Sherwin-Williams. Maximize mobile impact According to the latest statistics, 61 percent of smartphone users interact with social media from their device. Is your corporate website mobile friendly? Make…

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6 Steps to Social Media Success

in Business Builders
illustration of facebook, twitter, youtube, pinterest and instagram icons

Here are some social media tips for commercial contractors from Clare Lanphear, Social Media Manager, Sherwin-Williams: 1.Keep it in perspective Social media should complement, not replace your marketing strategy – for example, showcasing bigger or specific types of jobs (industrial, hotels) for which you are trying to target. 2. Be choosy Decide who you want…

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