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2 Social Media Trends You Can Put to Work for You

in Business Builders
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Here’s a look at the latest trends in social media, and how you can incorporate them into your company’s marketing strategy, from Clare Lanphear, Social Media Manager, Sherwin-Williams. Maximize mobile impact According to the latest statistics, 61 percent of smartphone users interact with social media from their device. Is your corporate website mobile friendly? Make…

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6 Steps to Social Media Success

in Business Builders
illustration of facebook, twitter, youtube, pinterest and instagram icons

Here are some social media tips for commercial contractors from Clare Lanphear, Social Media Manager, Sherwin-Williams: 1.Keep it in perspective Social media should complement, not replace your marketing strategy – for example, showcasing bigger or specific types of jobs (industrial, hotels) for which you are trying to target. 2. Be choosy Decide who you want…

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