Alpine Painting and Sandblasting Contractors of Paterson, New Jersey, is an industry leader in online marketing. We spoke with Dave Scaturro of Alpine to learn what they’re doing to generate more leads with their company website. 1.Be where customers are looking “We’ve invested a lot of our energy into our website, because we recognize that…
Here’s a look at the latest trends in social media, and how you can incorporate them into your company’s marketing strategy, from Clare Lanphear, Social Media Manager, Sherwin-Williams. Maximize mobile impact According to the latest statistics, 61 percent of smartphone users interact with social media from their device. Is your corporate website mobile friendly? Make…
Here are some social media tips for commercial contractors from Clare Lanphear, Social Media Manager, Sherwin-Williams: 1.Keep it in perspective Social media should complement, not replace your marketing strategy – for example, showcasing bigger or specific types of jobs (industrial, hotels) for which you are trying to target. 2. Be choosy Decide who you want…